{"id":1751,"date":"2023-01-12T23:18:17","date_gmt":"2023-01-12T16:18:17","guid":{"rendered":"https:\/\/anhduc.org\/?p=1751"},"modified":"2025-11-01T19:56:52","modified_gmt":"2025-11-01T12:56:52","slug":"so-sanh-bao-dien-tu-vov-vtc-va-vtv","status":"publish","type":"post","link":"https:\/\/anhduc.org\/?p=1751","title":{"rendered":"So s\u00e1nh b\u00e1o \u0111i\u1ec7n t\u1eed VOV, VTC v\u00e0 VTV"},"content":{"rendered":"

H\u00f4m nay m\u00ecnh vi\u1ebft b\u00e0i so s\u00e1nh hai b\u00e1o \u0111i\u1ec7n t\u1eed vov.vn v\u00e0 vtc.vn xem hai b\u00e1o g\u00e0 nh\u00e0 \u0111ang \u1edf \u0111\u00e2u trong b\u1ea3n \u0111\u1ed3 b\u00e1o \u0111i\u1ec7n t\u1eed, b\u00e1o vtv.vn \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o so s\u00e1nh do l\u00e0 t\u1edd b\u00e1o thu\u1ed9c c\u01a1 quan c\u00f9ng c\u1ea5p v\u1edbi VOV. D\u1eef li\u1ec7u ph\u00e2n t\u00edch s\u1eed d\u1ee5ng c\u1ee7a Similarweb (Uy t\u00edn), th\u1eddi gian ph\u00e2n t\u00edch trong 3 th\u00e1ng 10, 11, 12 n\u0103m 2022.<\/p>\n

1. V\u1ec1 th\u1ee9 h\u1ea1ng<\/h2>\n
\"Th\u1ee9
Th\u1ee9 h\u1ea1ng website vov, vtc, vtv<\/figcaption><\/figure>\n

Tr\u00ean b\u1ea3n \u0111\u1ed3 x\u1ebfp h\u1ea1ng c\u00e1c website to\u00e0n th\u1ebf gi\u1edbi vov.vn \u0111\u1ee9ng th\u1ee9 14.243<\/strong>, vtc.vn \u0111\u1ee9ng th\u1ee9 9.705<\/strong>, vtv.vn \u0111\u1ee9ng th\u1ee9 5.481<\/strong>, vov.vn v\u00e0 vtc b\u1ecb vtv b\u1ecf l\u1ea1i m\u1ed9t kho\u1ea3ng c\u00e1ch kh\u00e1 xa.<\/p>\n

T\u1ea1i Vi\u1ec7t Nam, vov.vn \u0111\u1ee9ng th\u1ee9 307<\/strong>, vtc.vn \u0111\u1ee9ng th\u1ee9 180<\/strong> v\u00e0 vtv.vn \u0111\u1ee9ng th\u1ee9 100,<\/strong> t\u00ednh ri\u00eang trong m\u1ea3ng tin t\u1ee9c th\u00ec vov.vn x\u1ebfp h\u1ea1ng 27<\/strong> (chi\u1ebfm 0.42% th\u1ecb ph\u1ea7n<\/strong>), vtc.vn x\u1ebfp h\u1ea1ng 26<\/strong> (chi\u1ebfm 0.58% th\u1ecb ph\u1ea7n<\/strong>), vtv.vn \u0111\u1ee9ng th\u1ee9 19<\/strong> (chi\u1ebfm 0.85% th\u1ecb ph\u1ea7<\/strong>n). 5 \u00f4ng c\u00f3 th\u1ecb ph\u1ea7n l\u1edbn nh\u1ea5t hi\u1ec7n t\u1ea1i chi\u1ebfm h\u01a1n 1\/3<\/strong> th\u1ecb ph\u1ea7n (36,26%<\/strong>) bao g\u1ed3m vnexpress.net (11.99%<\/strong>), 24h.com.vn (8.46%<\/strong>), zingnews.vn (6.64%<\/strong>), dantri.com.vn (4.86%<\/strong>), thanhnien.vn (4.31%<\/strong>).<\/p>\n

2. V\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp<\/h2>\n
\"L\u01b0u
L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp b\u00e1o vov, vtc v\u00e0 vtv<\/figcaption><\/figure>\n

L\u00fac \u0111\u1ea7u ch\u1ec9 nh\u00ecn traffic t\u1ed5ng trong 3 th\u00e1ng th\u1ea5y vtv g\u1ea5p \u0111\u00f4i vov (34.81tr<\/strong> so v\u1edbi 17.31tr<\/strong>), soi k\u1ef9 theo ng\u00e0y th\u00ec 3 \u00f4ng g\u1ea7n t\u01b0\u01a1ng \u0111\u01b0\u01a1ng nhau, trung b\u00ecnh trong kho\u1ea3ng 200k->300k<\/strong> truy c\u1eadp h\u00e0ng ng\u00e0y, vtv v\u1eabn nh\u1ec9nh h\u01a1n vtc v\u00e0 d\u01b0\u1edbi m\u1ed9t ch\u00fat l\u00e0 vov. Th\u1ef1c s\u1ef1 m\u00e0 n\u00f3i traffic n\u00e0y ch\u01b0a x\u1ee9ng t\u1ea7m v\u1edbi m\u1ed9t t\u1edd b\u00e1o l\u1edbn, n\u1ebfu theo d\u00f5i c\u00e1c group v\u1ec1 MMO s\u1ebd th\u1ea5y con s\u1ed1 n\u00e0y ch\u1ec9 l\u00e0 s\u1ed1 l\u1ebb c\u1ee7a nhi\u1ec1u c\u00e1 nh\u00e2n \u1edf Vi\u1ec7t Nam l\u00e0m v\u1ec1 m\u1ea3ng tin t\u1ee9c.<\/p>\n

3. V\u1ec1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c<\/h2>\n
\"M\u1ee9c
M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a vov, vtc v\u00e0 vtv<\/figcaption><\/figure>\n

T\u1ea5t c\u1ea3 c\u00e1c ch\u1ec9 s\u1ed1 l\u01b0\u1ee3ng truy c\u1eadp trung b\u00ecnh h\u00e0ng th\u00e1ng (monthly visits), th\u1eddi gian truy c\u1eadp trung b\u00ecnh (visit duration), s\u1ed1 trang xem tr\u00ean m\u1ed9t l\u1ea7n truy c\u1eadp (pages per visit) v\u00e0 t\u1ec9 l\u1ec7 tho\u00e1t trang (bounce rate) \u0111\u1ec1u x\u1ebfp theo th\u1ee9 t\u1ef1 t\u1eeb vov -> vtc -> vtv (th\u1ea5p \u0111\u1ebfn cao). N\u1ebfu so s\u00e1nh v\u1edbi \u00f4ng vnexpress \u0111ang gi\u1eef top 1 th\u00ec c\u00f2n c\u00e1ch xa (180.9tr, 06’06s, 4.22, 46.02%).<\/p>\n

4. V\u1ec1 qu\u1ed1c gia truy c\u1eadp<\/h2>\n
\"Qu\u1ed1c
Qu\u1ed1c gia truy c\u1eadp vov, vtc v\u00e0 vtv<\/figcaption><\/figure>\n

Truy c\u1eadp ch\u1ee7 y\u1ebfu l\u00e0 t\u1eeb Vi\u1ec7t Nam, m\u1ed9t s\u1ed1 \u00edt \u1edf M\u1ef9, c\u00e1c Qu\u1ed1c gia kh\u00e1c chi\u1ec3m t\u1ec9 l\u1ec7 kh\u00f4ng \u0111\u00e1ng k\u1ec3. Nh\u00ecn th\u1ed1ng k\u00ea th\u1ecb ph\u1ea7n theo qu\u1ed1c gia gi\u1eefa ba t\u1edd b\u00e1o th\u00ec vov v\u1eabn ch\u01b0a v\u01b0\u01a1n \u0111\u01b0\u1ee3c l\u00ean 2 \u00f4ng kia. Nao s\u1ebd d\u00e0nh th\u1eddi gian ph\u00e2n t\u00edch v\u1ec1 vovworld, c\u00e1i n\u00e0y c\u00f3 truy c\u1eadp t\u1eeb nhi\u1ec1u qu\u1ed1c gia n\u00ean s\u1ebd th\u00fa v\u1ecb h\u01a1n.<\/p>\n

5. V\u1ec1 ngu\u1ed3n truy c\u1eadp<\/h2>\n
\"Ngu\u1ed3n
Ngu\u1ed3n truy c\u1eadp vov, vtc, vtv<\/figcaption><\/figure>\n

Ngu\u1ed3n truy c\u1eadp l\u1edbn nh\u1ea5t c\u1ee7a c\u1ea3 ba t\u1edd b\u00e1o \u0111\u1ec1u \u0111\u1ebfn t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (vov 48.85%<\/strong>, vtc 44.23%<\/strong>, vtv 55.57%<\/strong>), \u0111i\u1ec1u n\u00e0y cho th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a SEO tr\u00ean c\u00e1c trang b\u00e1o \u0111i\u1ec7n t\u1eed, c\u00e1c t\u1edd b\u00e1o l\u1edbn tr\u00ean th\u1ebf gi\u1edbi \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 r\u1ea5t m\u1ea1nh cho SEO, h\u1ecd c\u00f3 ri\u00eang m\u1ed9t team ch\u1ec9 \u0103n v\u00e0 t\u1ed1i \u01b0u sao cho tin l\u00ean TOP 1 th\u00ec c\u00e1c t\u1edd b\u00e1o \u1edf Vi\u1ec7t Nam l\u1ea1i ch\u01b0a ch\u00fa tr\u1ecdng \u0111i\u1ec1u n\u00e0y, ch\u1ec9 1 s\u1ed1 \u00edt l\u00e0m b\u00e0i b\u1ea3n v\u00e0 \u0111\u1ec1u l\u00e0 nh\u1eefng t\u1edd b\u00e1o \u0111\u1ee9ng top \u0111\u1ea7u.<\/p>\n

Ngu\u1ed3n truy c\u1eadp th\u1ee9 hai l\u00e0 truy c\u1eadp tr\u1ef1c ti\u1ebfp (vov 28.4%<\/strong>, vtc 28.61%<\/strong>, vtv 27.03%<\/strong>), \u0111\u00e2y l\u00e0 nh\u1eefng \u0111\u1ed9c gi\u1ea3 truy c\u1eadp v\u00e0o web b\u1eb1ng c\u00e1ch t\u1ef1 g\u00f5 \u0111\u1ecba ch\u1ec9 v\u00e0o tr\u00ecnh duy\u1ec7t. C\u00f3 th\u1ec3 n\u00f3i \u0111\u00e2y l\u00e0 nh\u1eefng \u0111\u1ed9c gi\u1ea3 ti\u1ec1m n\u0103ng c\u1ea7n gi\u1eef ch\u00e2n \u0111\u1ec3 h\u1ecd kh\u00f4ng r\u1eddi \u0111i.<\/p>\n

Hai ngu\u1ed3n c\u00f2n l\u1ea1i t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 qua c\u00e1c k\u00eanh gi\u1edbi thi\u1ec7u th\u1ef1c s\u1ef1 m\u00e0 n\u00f3i c\u1ea3 ba t\u1edd b\u00e1o \u0111\u1ec1u ch\u01b0a c\u00f3 s\u1ef1 b\u1ee9t ph\u00e1. M\u00ecnh bi\u1ebft c\u00f3 nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 ki\u1ebfm s\u1ed1ng b\u1eb1ng c\u00e1ch k\u00e9o traffic v\u1ec1 web t\u1eeb youtube, facebook, tiktok. L\u00e0 tin x\u00e0o n\u1ea5u th\u00f4i nh\u01b0ng c\u00e1ch vi\u1ebft content, thi\u1ebft k\u1ebf graphic khi\u1ebfn ng\u01b0\u1eddi ta ph\u1ea3i k\u00edch v\u00e0o xem, c\u00e1i n\u00e0y r\u1ea5t \u0111\u00e1ng \u0111\u1ec3 h\u1ecdc t\u1eadp.<\/p>\n

6. V\u1ec1 ngu\u1ed3n gi\u1edbi thi\u1ec7u t\u1eeb web<\/h2>\n
\"Ngu\u1ed3n
Ngu\u1ed3n gi\u1edbi thi\u1ec7u VOV<\/figcaption><\/figure>\n

Nh\u00ecn v\u00e0o bi\u1ec3u \u0111\u1ed3 n\u00e0y kh\u00e1 lo, khi m\u00e0 vov b\u1ecb ph\u1ee5 thu\u1ed9c v\u00e0o baomoi \u0111\u1ebfn 89.7%<\/strong>, \u0111\u1ebfn m\u1ed9t ng\u00e0y \u0111\u1eb9p gi\u1eddi baomoi crawl tin v\u00e0 hi\u1ec7n th\u1ecb lu\u00f4n tr\u00ean app ch\u1ee9 ko m\u1edf web vov qua webview n\u1eefa th\u00ec con s\u1ed1 n\u00e0y ch\u1ec9 c\u00f2n 0%. V\u00e0 m\u00ecnh th\u1ea5y m\u1ed9t s\u1ed1 page baomoi n\u00f3 \u0111ang nh\u01b0 l\u00e0m nh\u01b0 th\u1ebf r\u1ed3i. \u1ede \u0111i\u1ec3m n\u00e0y th\u00ec vtv \u0111ang l\u00e0m t\u1ed1t khi ko \u0111\u1ec3 baomoi crawl tin, c\u00e1c t\u1edd b\u00e1o gi\u1eef top \u1edf Vi\u1ec7t Nam c\u0169ng g\u1ea7n nh\u01b0 ch\u1eb7n baomoi.<\/p>\n

7. V\u1ec1 ngu\u1ed3n gi\u1edbi thi\u1ec7u t\u1eeb social<\/h2>\n
\"Ngu\u1ed3n
Ngu\u1ed3n gi\u1edbi thi\u1ec7u t\u1eeb social<\/figcaption><\/figure>\n

Ngu\u1ed3n gi\u1edbi thi\u1ec7u t\u1eeb social ch\u00ednh v\u1eabn t\u1eeb Facebook (vov 73.68%<\/strong>, vtc 61.62%<\/strong>, vtv 93.14%<\/strong>), ti\u1ebfp sau l\u00e0 youtube (vov 20.09%<\/strong>, vtc 33.48%<\/strong>, vtv 4.72%<\/strong>). M\u00ecnh th\u1ea5y vtv24 l\u00e0m r\u1ea5t t\u1ed1t trong m\u1ea3ng social, khi c\u00e1c post c\u00f3 th\u1ec3 \u0111\u1ea1t t\u1edbi h\u00e0ng tr\u0103m ngh\u00ecn reach trong khi vov theo quan s\u00e1t trung b\u00ecnh t\u1ea7m 1k reach l\u00e0 nhi\u1ec1u. Ch\u1ec9 s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n r\u1ea5t d\u1ec5 b\u1eb1ng c\u00e1ch l\u00e0m \u1ea3nh \u0111\u1eb9p, t\u00f3m t\u1eaft tin c\u00f4 \u0111\u1ecdng v\u00e0 m\u1ed9t ch\u00fat k\u1ef9 n\u0103ng cross posting l\u00e0 c\u00f3 th\u1ec3 \u0111\u1ea1t h\u00e0ng ch\u1ee5c ngh\u00ecn reach r\u00f9i.<\/p>\n

8. V\u1ec1 m\u1ea1ng qu\u1ea3ng c\u00e1o<\/h2>\n
\"M\u1ea1ng
M\u1ea1ng qu\u1ea3ng c\u00e1o c\u1ee7a vov, vtc v\u00e0 vtv<\/figcaption><\/figure>\n

M\u1ed7i \u00f4ng ch\u01a1i m\u1ed9t m\u1ea1ng qu\u1ea3ng c\u00e1o kh\u00e1c nhau, vov 100% ch\u01a1i v\u1edbi Admicro, vtc ch\u01a1i v\u1edbi ai kh\u00f4ng bi\u1ebft, c\u00f2n vtv ch\u01a1i 100% v\u1edbi google. C\u00e1i n\u00e0y th\u00ec m\u00ecnh ko c\u00f3 \u0111\u00e1nh gi\u00e1, ch\u1ec9 \u01b0\u1edbc l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c s\u1ed1 ti\u1ec1n ki\u1ebfm \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean RPM, con s\u1ed1 n\u00e0y ko \u0111\u01b0\u1ee3c cao l\u1eafm \u0111\u00e2u. Hy v\u1ecdng s\u1ebd c\u00f3 nhi\u1ec1u \u0111\u1ed5i m\u1edbi \u0111\u1ec3 t\u0103ng ngu\u1ed3n thu \u0111\u1ec3 t\u0103ng thu nh\u1eadp cho anh em \u0111\u1ee1 t\u01b0 t\u01b0\u1edfng ch\u00e2n trong ch\u00e2n ngo\u00e0i.<\/p>\n

G\u00f5 m\u1ed9t m\u1ea1ch \u0111\u1ebfn \u0111\u00e2y l\u00e0 h\u1ebft r\u1ed3i, d\u1eef li\u1ec7u c\u00f3 \u0111\u01b0\u1ee3c ko ph\u1ea3i l\u00e0 chi ti\u1ebft v\u00e0 \u0111\u1ea7y \u0111\u1ee7 n\u00ean ch\u1ec9 d\u1eebng l\u1ea1i \u1edf \u0111\u00e2y.<\/p>\n

C\u1ea3m \u01a1n ai \u0111\u00f3 \u0111\u00e3 \u0111\u1ecdc b\u00e0i \u0111\u1ebfn \u0111\u00e2y, n\u1ebfu vui h\u00e3y cho 1 chia s\u1ebb nha ^^<\/p>\n","protected":false},"excerpt":{"rendered":"

H\u00f4m nay m\u00ecnh vi\u1ebft b\u00e0i so s\u00e1nh hai b\u00e1o \u0111i\u1ec7n t\u1eed vov.vn v\u00e0 vtc.vn xem hai b\u00e1o g\u00e0 nh\u00e0 \u0111ang \u1edf \u0111\u00e2u trong b\u1ea3n \u0111\u1ed3 b\u00e1o \u0111i\u1ec7n t\u1eed, b\u00e1o vtv.vn \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o so s\u00e1nh do l\u00e0 t\u1edd b\u00e1o thu\u1ed9c c\u01a1 quan c\u00f9ng c\u1ea5p v\u1edbi VOV. D\u1eef li\u1ec7u ph\u00e2n t\u00edch s\u1eed d\u1ee5ng c\u1ee7a Similarweb (Uy […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[],"tags":[],"class_list":["post-1751","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/anhduc.org\/index.php?rest_route=\/wp\/v2\/posts\/1751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anhduc.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anhduc.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anhduc.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/anhduc.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1751"}],"version-history":[{"count":8,"href":"https:\/\/anhduc.org\/index.php?rest_route=\/wp\/v2\/posts\/1751\/revisions"}],"predecessor-version":[{"id":1769,"href":"https:\/\/anhduc.org\/index.php?rest_route=\/wp\/v2\/posts\/1751\/revisions\/1769"}],"wp:attachment":[{"href":"https:\/\/anhduc.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anhduc.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anhduc.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}